Yes, this is a blog about the spirit and spirits of beer culture. But we can’t help shine the light on one of the most awesome augmented reality apps found on wine bottles.

Originally known as 19 Crimes, the Living Wine Labels app, which brings animation, voice and sound effects to wine labels when you have the app open and aim your smart phone’s camera at the wine label.

We recorded two quick examples of this. The first at our home bar (where, yes, we couldn’t help but put the wine bottle in a setting with fun eerie books, skulls and other fun beer bottles), and the second is how great it works even when looking at a label on a computer screen.

Yesterday we bought one of the 19 Crimes bottles which we’ll be having with dinner tonight. Later today we’ll be rushing to the LCBO to see if we can get The Walking Dead wine as well.)

Check out 19 Crimes (Living Wine Labels) on Facebook, Twitter, Instagram and YouTube